This collaboration aims to strengthen Exness’s position in the dynamic Latin American market by leveraging the widespread appeal of renowned football clubs like Real Madrid, Barcelona FC, and Atletico Madrid. By tapping into LaLiga’s substantial fan base in Latin America, this alliance is expected to improve Exness’s market reach and brand visibility significantly.
Spanning the football seasons from 2023/2024 to 2024/2025, this partnership represents a key alignment between the premier global football ecosystem and Exness’s goal to expand its brand across Latin America. This collaboration with LaLiga demonstrates Exness’s dedication to upholding values of reliability and integrity, while seeking to establish meaningful engagements with football fans through a variety of captivating brand activations and experiences. These efforts will showcase LaLiga’s teams and star players, aiming to excite football fans and reinforce the connection between Exness and prospective clients in the region.
Alfonso Cardalda, Chief Marketing Officer at Exness, shared his excitement about the partnership, seeing it as a prime opportunity to engage with the profound football culture in Latin America. “We are thrilled to connect with Latin Americans through our mutual passion for football. Partnering with LaLiga allows us to reach the heart of the region, where football is more than just a sport—it’s a lifestyle,” said Cardalda.
Jorge de la Vega, Executive Director of LaLiga, also highlighted the strategic importance of this alliance, stating:“We believe this partnership will help us solidify our bond with our fans and our new partner, Exness. Together, we are set to achieve greater levels of success.”
The partnership between Exness and LaLiga is anticipated to have a wide-reaching impact, enhancing Exness’s brand recognition and building trust and loyalty among the Latin American audience. As an official partner of LaLiga, Exness plans to integrate more deeply with local communities, promoting strong brand associations and loyalty in a region where football is immensely popular.
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